About Us

Bella Sera Bridal was started with love in 2005. After touring many area salons, we came to some realizations that influenced our decision to open our own salon.

First, there will most likely never be a time when you are photographed more than on your wedding day. We know you want to feel beautiful. It is our commitment that we put you at ease and allow you to truly enjoy this process, from the moment you step foot through our doors to the day you return to preserve your gown. We will dedicate the time and energy necessary to exceed your expectations.

Second, we believe that every bride should be given a chance to try on a gorgeous designer gown, regardless of her size. Every girl dreams of the perfect gown from the time she is a small child. No one should be denied this dream. We are committed to carrying designer samples in all sizes.

The Bella Sera Difference

With so many bridal stores around these days, Bella Sera Bridal is unique and refreshing. The store, simply put, stands apart from the others - here's why.

• Bella Sera Bridal was ranked 16th of 1500 stores nationwide by Casablanca Bridal.
  
  
• Bella Sera Bridal has ranked in the top 25 best stores with Casablanca Bridal for three years in a row.
  
  
• Bella Sera Bridal has been listed as Best of the Knot for three consecutive years, 2008, 2009 & 2010.
  
  
• Bella Sera Bridal made the WBZ-TV A-list two years in a row.
  
  
• With hundreds of positive client testimonials, you can be sure your experience at Bella Sera Bridal will be paramount.
  
  
• Bella Sera Bridal was hand-picked to be featured on Season II of Iron Brides TV. Iron Brides™ is broadcast on WZMY (My TV) and carried on Comcast from Cape Cod north to NH's Lakes Region and west to Worcester.
  
  
• Not only does Bella Sera have expert co-owners Heidi and Lisa, we also are pleased to announce our newest team members, Beth and Deb. The two have a combined experience of 20 years working directly for Yolanda in Waltham, MA!
  
  
• Bella Sera Bridal knows how to give back. Heidi and Lisa are co-founders of Reason to Give, a new charitable organization developed by several businesses within the North Shore Community.
  
  
• Bella Sera Bridal carries all your favorite wedding gown designers. Featuring Casablanca, Paloma Blanca, San Patrick, Justin Alexander, Henry Roth, Manuel Mota, Martina Liana, Essense of Australia, Caroline DeVillo, Modern Trousseau, Amy Kuschel, and more! Plus a few surprise gowns!
  
  
• Bella Sera Bridal's staff is not pushy. The team will do everything in their power to make you feel beautiful in the gown of your dreams. You'll be smiling ear to ear!