July 12th-20th

✨ Say YES for less! ✨

For one week only, shop stunning designer wedding dresses marked down to just $699 from original retail prices up to $5,000!

This is your once-a-year chance to score the dress of your dreams without breaking the budget. Whether you’re a last-minute bride, a savvy shopper, or simply love a good deal, you won’t want to miss these incredible savings.

Customer Testimonials

“We already heard how fabulous the dresses were, which is why we drove up from Plymouth, Mass. GORGEOUS selection […] I wish I could give 10 Stars!

-Real Prom Mom Rene

“These girls really bent over backwards for us! They truly made it such a special experience. They have a beautiful selection“

-Real Bride Elynn

“Debbie was so helpful and […] was able to work within my budget. […] I feel so confident and beautiful!”

-Real Bride Clair

Say “Yes” to savings!

Hundreds of designer gowns at just $699

Essence of Australia

A woman in a fitted, sleeveless lace wedding dress with a long train stands on a wrought-iron balcony with palm trees in the background.
A woman in an off-shoulder white wedding dress stands outdoors by a stone column and balustrade, looking at the camera.
A woman in an off-shoulder white wedding gown stands on a brick pathway in a garden with tall trees and a building in the background.

and more!

Why Book Your Appointment?

  • Personalized Styling Help: Our expert stylists will guide you in selecting your dream dress at unbeatable prices!
  • Exclusive Sale Discounts: This is a once-a-year opportunity to find your dream wedding dress at only $699!
  • Limited-Time Event: These styles and savings are only available from July 12th-20th, so don’t miss your chance to shop the best selection.
  • Stress-Free Shopping: Booking an appointment means no waiting and a relaxed experience where you can focus on finding the perfect finishing touches.

“I had a wonderful experience at Bella Sera Bridal! Upon my first entrance, Heidi, the owner, was wonderful, creating a comfortable and magical environment […] Everyone there was so nice and welcoming. It really was the perfect environment […] I would recommend it to anyone.“

-Real Bride Ashley

Frequently Asked Questions (FAQs)

July 12th through July 20th at both Bella Sera Bridal locations. Simply click here to select your preferred time on these dates and you’ll receive a confirmation email with all the details you need.

Hundreds of designer gowns that retail up to $5,00 will be priced down to just $699!

Yes, you need an appointment to shop, as we are expecting a high turnout for this once-a-year sale! Simply click here to book your appointment.

Bring images of your dress so we can find the perfect accessories to complete your look!

These gorgeous sample gowns from our designer collections are gently tried on in-store and are in excellent condition!

Yes! If you bring your best pals and everyone buys, you can unlock deeper savings of 15% or 20%!

Absolutely! All sale gowns are sold off-the-rack, so you can take your dream dress home the same day.

We have a range of sizes up to size 32, but availability is limited and first-come, first-served.

Yes — we have talented seamstresses who can help perfect the fit of your gown.

Appointments are 1 hour long, providing ample time to explore the collection and try on dresses.

Ready to find your dream dress for only $699?

Spots are limited — secure your appointment today and let’s make your dreams come true!