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A Note From the Owners of

Bella Sera Boutique

“We began our journey in 2005, housing our dream in a cozy space in Middleton, MA. In 2009, we moved to our current home on Route 114 in Danvers, MA, where Bella Sera quickly took its new shape as a prominent fixture in the bridal industry. Three years later, we acquired the legendary Lorraine Roy Fashions, allowing us the pleasure...”Heidi Nicholson & Lisa Almeida

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Bella Sera was the perfect place to go!! I previously had a bad experience at a different bridal shop, so I was nervous coming in to this one. But this place blew me away! Their customer service was so friendly and kind. They genuinely cared about me and about helping find me the perfect dress! They also have a BEAUTIFUL selection. I highly recommend this place!

Elizabeth Nusbaum

Had a wonderful experience here today was able to find my dress for my wedding in May! Andrea was very pleasant and helpful! Thank you so much for helping me find the perfect dress!

Julie Kilroe

What a wonderful day. We were able to find everything that both mother's needed, including shoes. It was my Mom's first trip out of the house during COVID, and it went so well. Thank you Lisa, and thank you for taking on future alterations as well. What a year this has been for all of us - it's one for the history books for sure. Bella Sera has a large selection, and are incredibly accommodating and caring.

Kathleen Brown