Bella Sera Bridal

The bridal shopping experience, redefined.

AWARD-WINNING BRIDAL SALON IN DANVERS, MA

The bridal shopping experience, redefined.

A look you will love, a decision you can trust.

From the big picture to the tiny details, what you choose and how you feel really matters. We’ve got you covered. Expect to feel valued and understood, look gorgeous, and be truly wowed! Bella Sera is the North Shore’s premiere destination for brides and mothers of the occasion.

Every bride is beautiful.

Every bride is beautiful.

A look you will love, a decision you can trust.

From the big picture to the tiny details, what you choose and how you feel really matters. We’ve got you covered. Expect to feel valued and understood, look gorgeous, and be truly wowed! Bella Sera is the North Shore’s premiere destination for brides and mothers of the occasion.

Every bride is beautiful.

Every bride is beautiful.

A woman is holding a wedding dress at a bridal shop.

Make the extraordinary real

You dream it, we’ll find it. Our wedding-fashion know-how will put you at ease!

The Dresses

Handpicked. Unique. Stunning.

Our extensive collection of bridal gowns and attire reflects the very best of traditions. But it also truly shows that we know what today’s guests want and need. Look through our designer and private label lines and you’ll find it’s true. From the princess ballgowns to classic A-line silhouettes, edgy boho looks, elegant pantsuits and more, the diversity here is unmatched. Working closely with our designers, we personally select every gown, making sure there’s something unique for every taste, every body type, and everyone. Make an appointment to visit us today!

Review from a bride praising Bella Sera Bridal for their selection, staff, and seamstress. She felt included in choosing her gown and highly recommends the service.
A plus size woman wearing a white wedding dress in front of cactus at a bridal salon.

For Our Curvy Brides

Believe it! Our extensive size range and expertise squelch any questions about how amazing you’ll look.

Off the shoulder mother of the bride dresses available at our bridal store.

Mothers are beautiful, too

With cut-above craftsmanship and designs that fit, feel comfortable and flatter, your lovely self shines through.

Two women in wedding suits posing for a photo.

Gender Inclusive

Honoring the individual, we partner with designers who share our Diversity, Equity and Inclusion values.

Two women standing next to each other in a bridal salon.

Owners Lisa & Heidi

Meet Lisa, Heidi and a team of rockstar spirits

We opened Bella Sera Bridal in 2005 with a vision of offering wedding-gown shopping experiences that lift, empower and make every person walking through our door see, feel and know their beauty. It’s been an incredible, evolving journey of service and fashion. And it’s our passion. We pour ourselves into creating elevated, life-changing shopping experiences. We are joyfully backed by a team of smart, stylish rockstar spirits who equally feel sparked by what they do. Be blown away by it all. At Bella Sera Bridal, everyone is beautiful!

A person is embellishing a wedding dress with lace at a bridal salon.

Custom alterations

For a look that’s all you.

Add straps. Take the poof away. Completely reconstruct your mom’s wedding gown. We can do it all. Get the look you love and deserve—our customization gives you control.