About Bella Sera
Elegant but not overdone, spacious yet comfortable, our salon sets the stage for what matters most… you! Just 20 miles northeast of Boston, we’re honored to dress brides and mothers from throughout the New England and beyond.
About Bella Sera
Elegant but not overdone, spacious yet comfortable, our salon sets the stage for what matters most… you! Just 20 miles northeast of Boston, we’re honored to dress brides and mothers from throughout the New England and beyond.
We believe…
Every woman is unique, that is her superpower.
It’s your amazing day. With our expert guidance, you can expect to step into and remain at the center of an experience that honors who you are, what you love, and your wedding day vision. So own what’s unique about you. Have fun with it! And let us help you understand, truly feel and celebrate it, every step of the way.
And our staff? They rock. Not just because some of them have been with us from the beginning, but because they’re all smarts and heart. Well-versed on our bridal designers and their offerings, everyone here truly cares about what they do. In fact, your joy and satisfaction are personal to them. They truly love what they do.
“My ROCKSTAR – Holly is incredible. She was a wealth of information about what options for customizing the gowns. Do not underestimate the importance of having a knowledgeable, talented, experienced wedding gown consultant in your corner!!”
– Lisa S
A note from our owners…
We began our journey in 2005, housing our dream in a cozy space in Middleton, MA. In 2009, we moved to our current home on Route 114 in Danvers, MA, where Bella Sera quickly took its new shape as a prominent fixture in the bridal industry. Three years later, we acquired the legendary Lorraine Roy Fashions, allowing us the pleasure of serving Mothers of the Occasion. Over the years, we have earned numerous industry awards, including The Knot Hall of Fame and Best of the Northshore for over 14 years running.
Our mantra has always remained the same: Every Bride is Beautiful. Now, of course, we include moms in that statement. We believe every guest deserves our care, respect and expert guidance when selecting the perfect look for their special event. We want this process to be equal parts exciting and relaxing. Regardless of size, age, ethnicity or identity, our amazing stylists are by your side to offer honest advice so that you feel your absolute best.
You’ll see us around the shop when you are here. We are always scheming the next part of our dream, and of course, working hands on with the lovely guests who represent us on their special day. None of this would be possible without the love and support of our families, staff and our wonderful guests who entrust us with their business. Thank you for supporting a local business, our families and our dream.
With heartfelt regards,
Heidi Nicholson & Lisa Almeida
Heidi Nicholson
Lisa Almeida
Bring your besties, make a day of it!
Bella Sera is surrounded by plenty of nearby restaurants, art, history, hotels, parks and attractions. Just ask away! From witches to ocean ships, we’re happy to make recommendations to make the most of your day.
Values & giving. We believe…
Girls, young women, and gender-expansive youth have the right:
- To be themselves and to resist gender stereotypes.
- To express themselves with originality and enthusiasm.
- To take risks, to strive freely, and to take pride in success.
- To accept and appreciate their bodies.
- To have confidence in themselves and to be safe in the world.
- To prepare for interesting work and economic independence.
This is why Bella Sera Bridal supports Girl’s Inc., an organization that encourages girls to be “Strong, Smart, and Bold” through direct service and advocacy. We donate $5 of every dress sale (bridal or occasion) to Girls. Inc of Lynn, MA. Donations are made monthly.
