We began our journey in 2005, housing our dream in a cozy space in Middleton, MA. In 2009, we moved to our current home on Route 114 in Danvers, MA, where Bella Sera quickly took its new shape as a prominent fixture in the bridal industry. Three years later, we acquired the legendary Lorraine Roy Fashions, allowing us the pleasure of serving Mothers of the Occasion. Over the years, we have earned numerous industry awards, including The Knot Hall of Fame and Best of the Northshore for over 14 years running.
Our mantra has always remained the same: Every Bride is Beautiful. Now, of course, we include moms in that statement. We believe every guest deserves our care, respect and expert guidance when selecting the perfect look for their special event. We want this process to be equal parts exciting and relaxing. Regardless of size, age, ethnicity or identity, our amazing stylists are by your side to offer honest advice so that you feel your absolute best.
You’ll see us around the shop when you are here. We are always scheming the next part of our dream, and of course, working hands on with the lovely guests who represent us on their special day. None of this would be possible without the love and support of our families, staff and our wonderful guests who entrust us with their business. Thank you for supporting a local business, our families and our dream.
With heartfelt regards,