For the Brides

Your true essence

Find the best version of your authentic self

Dive in, find something you love. With nearly 300 bridal styles ranging from $1600-$5000, there’s something for everyone here, including exclusive designs from our own private line:The Baciami Collection. Where do you start? Typical start-to-finish timeline, including alterations, is about 9 months. We do have plenty of tricks up our sleeve if you need something in less time. Book your one-on-one appointment with a stylist. We will gently guide you to narrow down options and find your “yes!”—everything from the gown to the accessories and even other wedding-wardrobe fashion.

Below you’ll find our amazing collection of dresses for every bride. Enjoy a sampling of our gowns and then make an appointment to come and try them on for yourself.

A five-star review for Bella Sera Bridal praising their service and staff, with a circular photo of a couple embracing above the text.

Brides FAQs

The adage “You are never too early, but you may be too late” applies to bridal gown shopping. Bridal gowns are rarely hanging in stock waiting for you to purchase them. Instead, we decide on a style, size and color together, then we place our order with the designer. The designer then puts our dress order in line behind every other order that has come before. We suggest you begin shopping about a year prior and have a decision made no later than nine months prior to your wedding date.

Our designers offer rush programs (fees occur) and in-stock delivery on some items. If you are very close to a wedding date, we always offer a dress off our racks, which will be discounted to you if they are more than a season old.

Bella Sera was founded in 2005 with the mission statement “Every Bride is Beautiful”, with the sole purpose of offering elevated service to all shapes and sizes. We continue to build our plus-size collections every season and pride ourselves on the diversity of styles we have on our racks.

Our gowns range anywhere from $1500-$5000. The average price of a gown at Bella Sera is $2100. If you are looking for a bargain, email or give us a call! We often sell inventory off the rack and we may have exactly what you are looking for.

We pride ourselves on the idea that we are and will remain a full-service salon. We want to take care of you from start to finish, so we have assembled a team of expert seamstresses that will tailor your gown to fit impeccably. We have won several BONS awards for our alterations department, and we are very proud to serve our guests throughout their entire journey.

We have sample sales twice a year, in the summer and winter. We price sample sale gowns at a reduced price and work together with you to find the perfect look at an absolute steal.

We no longer carry bridesmaid collections in our store due to the influx of online purchases, but we are always happy to chat colors and advise on how to pull your looks together.

We do carry menswear in our New Hampshire location. Bella Sera Brides will receive an extra special discount at our NH location.

We do ask that you please make an appointment to visit our salon. You are then guaranteed a stylist who will impart knowledge and lead you through the process of deciding on a gown. Our staff is trained regularly, and since we know this is all new to you, it’s important to us to serve you in a manner that will make you feel comfortable and cared for.

A sneak peek—what speaks to you?

A plus size woman in a wedding dress posing on a wooden deck at a bridal shop.
A woman in a white wedding dress posing against a wall at a bridal salon.
A woman in a white wedding dress standing in front of a bridal salon.
A woman in a white wedding dress is posing in a bridal salon.
A woman in a white wedding dress is standing on a rocky beach, looking elegant and beautiful.
A beautiful bride in a long-sleeved wedding dress found at a bridal salon.
A woman in a white wedding dress is posing in a garden, showcasing her attire chosen from a bridal salon.
A woman in a white wedding dress is standing in a garden, showcasing the stunning bridal gown she found at the bridal salon.
A woman in a wedding dress is standing in the doorway of a bridal shop.
A woman in a wedding dress with a v-neck and beading, showcasing the elegance of bridal dresses available at a bridal shop.

No two people are created equal—and that’s your superpower! Our carefully curated bridal collection includes seven lines, catering to a big mix of styles and superpowers: The Baciami Collection, our private label designs; Calla Blanche; Casablanca; Eddy K; Essense of Australia; Mikaella; and Paloma Blanca.

A bride and groom embrace in a field at sunset, capturing the essence of their special day.

Alterations

Our seamstresses know their craft. Alterations and customization requests aren’t just about comfort, but creativity that delivers that epic, made-for-you look.

“Their seamstress, Mercedes, quite literally CREATED the back of my dress. I wanted a dress with a button up, lace back more than anything, and Mercedes’ talent, patience and devotion made it happen!”

– BRITTANI N

Fashion details on your big day matter. Our customization makes the difference, eliminating worries and bringing out what’s beautiful about you!

“I had my appointment with Bailey (LOVE HER – seriously she is the best). She was so comforting, patient, and attentive to what I was looking for and how I envisioned my special day. The first dress she put me in ended up being the one (and I think we all cried like babies)! It was such a special moment that I couldn’t imagine happening anywhere else.”

– Karhi M

A woman in a mermaid wedding dress standing in a vineyard
The back view of a lace ballgown

For curvy brides

Find your “Yes!” & celebrate you

From the moment we set up shop, we committed to making curvy brides look stunning and feel amazing. And guess what? With many styles in house and extending up to Size 28, we’ve become our region’s go-to destination salon for countless incredible, curvy brides. We are here for you!

Lovely, less-gendered looks

Diverse, inclusive designs

Embracing non-traditional bridal fashion is easier when you’ve got incredible options at your fingertips. Explore our gender-neutral wedding styles, created by designers who support marriage equality. We share their LGBTQ+ values, and our collection, wrapped in a service culture of kindness, upholds them!

Two women in suits standing in a wooded area near a bridal salon.
A woman in a white suit posing in front of a bridal salon fireplace.