of the Bride


  • Moms,

    We are well aware how tricky the gown buying process can be to navigate. Since purchasing Lorraine Roy, we have studied this facet of our business to bring you a well-rounded, well-priced collection. We’ve partnered with the right designers to bring you variety, quality and fit. Most importantly, we are on a mission to erase the notion of one dreaded industry term: “Matronly.”

Our collection includes an extensive plus-size offering. Gown styles include sleeves, sleeveless, V-Necks, strapless, cap sleeves, halters, jackets, portrait necklines, trumpet skirts, A-lines, ball gowns, simple, beaded, lace and everything in between. Styles come in a variety of color options, and often sleeves and length options. Pair all of this with the expertise of our stylists, our impeccable alterations staff, and our shoe and accessory boutique, and you’ll find the Bella Sera experience to be one-of-a-kind.

Mother of the Occasion Designers

Alexander by Daymor

Daymor has been a fixture in the industry for decades, and recently updated its selection and styles for a more youthful approach. The magical fit still remains, however.
Priced: $700 – $1200

Jade and Jade Couture

By far the most accommodating designer in the business for color selection, quick shipments and modifications, Jade and Jade Couture truly know how to take care of their customers. Great value, too.
Priced: $450 – $800


Simple and architectural, Janique offers a striking alternative for those Moms trying to achieve understated elegance.
Priced: $500 – $1200

Junnie Leigh

Made in NYC, Junnie Leigh gowns are impeccably tailored and classic. These pieces can easily become heirlooms.
Priced: $600 – $1300

Montage and Ivonne D

By far the largest selling collection of Moms gowns in the industry, these two collections from Mon Cheri are sure to carry something for everyone.
Priced: $450 – $1200

Teri Jon

The standard in understated sophistication, Teri Jon somehow continues to reinvent the modern classic.
Priced: $500 – $1200