Bride standing on a wooden deck overlooking a vineyard. Overlay text: "Bella Sera Bridal. Dueling Sample Sale. Two Locations. One Major Sale. 30-70% Off!.
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A woman in a white lace wedding dress with an open back stands next to a wooden pillar, looking over her shoulder. The dress features floral designs and thin straps.

Sale of the Year!

Looking for the perfect gown at an incredible price? Bella Sera Bridal is thrilled to invite you to our exclusive Duel Sample Sale, happening November 29th to December 15th!

For a limited time, enjoy 30-70% off designer wedding dresses, including gowns from the Bella Sera Bridal collection, Casablanca, Eddy K, Justin Alexander, Essence of Australia, and more. This is your chance to find your dream dress at an unbeatable price!

Shop our Danvers MA or Salem NH boutique to find your perfect look for the 2025 wedding season!

Book your Bridal Appointment to secure your spot! Space is limited, and this event is by appointment only.


“Absolutely loved my experience at Bella Sera! Heidi and her amazing team went above and beyond to make my dress shopping journey absolutely perfect.”

-Real Bride Andrea

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Appointment Only

Book today!

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Limited Availability

Don't Miss Out - Book today!

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What is a Dueling Sample Sale?

  • Two Locations; Twice the Selection: For the first time ever we are offering 30-70% off of our top designer bridal and mother-of-the-occasion dresses
  • How It Works: If the bride loves a dress at one location, she has 3 days to visit the other location to see if she can find something she loves more. We will hold the original dress in the back for up to three days. This allows you to find the dress you love!
  • Designers You Can Expect: We will be offering this incredible discount on our exclusive Bella Sera Bridal collection, Casa Blanca, Eddy K, Justin Alexander, Essence of Australia, and more!
  • Memorable Experience: Save money and enjoy the same luxurious Bella Sera shopping experience finding the gown of your dreams!

Frequently Asked Questions (FAQ’s)

Our Danvers MA location will be providing Eddy K, Essence of Australia, Casa Blanca, Calla Blanche, Paloma Blanca, and Mikaella. Our Salem NH location will be offering savings on Lillian West, Justin Alexander, and our exclusive Bella Sera Bridal collection.

To take advantage of this sales event, select which Bella Sera Bridal location you would like to shop and simply click on the “Book Appointment” button above for the desired location. You can click here to shop our Danvers MA location. Please click here to shop our Salem NH location in Tuscan Village. You’ll receive a confirmation email with all the details you need.

Bring images of dresses you love, your bridal accessories if you already have them, and an open heart ready to fall in love with your dream dress.

Yes, we encourage you to bring your closest family or friends! Due to space limitations, we kindly ask that you limit your party to you plus 3 guests (total 4).

These savings will be available for our wide range of sizes up to 32, ensuring every bride can find their dream wedding dress. Please let us know if you have specific size requirements.

We are here for you! Simply let us know that you have dresses on hold at the other location during checkout and we will notify the members of our team.

Appointments are 90 minutes long, providing ample time to explore available options and try on dresses.

Absolutely! Unless if you plan to use our amazing in-house seamstresses, you can bring home your dress same day!

The sale event accommodates different budgets with dresses starting as low as $399. Our team is happy to help you find the perfect dress within your budget.

We can’t wait to meet you and help you find the dress you’ve always dreamed of!