bu Justin Alexander Trunk Show

Make your bridal dreams come true with the new Sincerity by Justin Alexander Collection! For the first time ever, this collection is coming to Bella Sera Bridal Danvers.

Discover romantic, size-inclusive wedding dresses designed to celebrate every bride and every body.

From May 15th to 17th, receive 10% off all Justin Alexander bridal gowns during the trunk show.

Don’t miss your chance to say “Yes!” to the dress!

Trunk Show

Bridal Testimonials

“It was my very first time trying on bridal gowns so I wasn’t really sure what to expect. […] I wasn’t sure if I would say “yes to the dress” so quickly but Beth worked with me to find my dream dress and made the process so easy and fun!”

-Real Bride Rachel

“Bella Sera was my first stop in my search and […] I can not say enough great things about the staff. I was afraid I was going to feel like a plus-size bride and they made me feel like just a bride.”

-Real Bride Jaclyn

“Bella Sera made my first time trying on dresses such a good experience! T Wasn’t sure if I was going to be saying Yes to the Dress at my first appointment, but Beth listened to everything we had to say and helped make it happen!!”

-Real Bride Rachael

The Sincerity Collection by Justin Alexander is for the bride who has always dreamed of her own fairytale wedding.

This size-inclusive collection guarantees flirty silhouettes, romantic details, and sparkling textures for every bride.

Limited Availability

Book Appointment Now!

By Appointment Only

Don't Miss Out - Book Now!

Why Book Your Appointment?

  • Exclusive Access: Be among the few to explore the latest designs from Justin Alexander’s new Sincerity Collection. These stunning wedding dresses are here for a short time only!
  • Personalized Consultations: Enjoy a luxurious one-on-one shopping experience with our rock-star bridal consultants. We are ready to guide you to your dream dress.
  • Special Offers: Trunk show attendees will enjoy an exclusive 10% off their purchase this weekend only!
  • Memorable Experience: Say “Yes!” surrounded by your loved ones and a team ready to make this journey easy!

“The girls really bent over backwards for us! They truly made it such a special experience.
They have a beautiful selection of wedding dresses. I got my wedding dress there and they were just as excited as I was!”

-Real Bride Elynn

Frequently Asked Questions (FAQs)

Simply click here to select your preferred time on May 15th-17th. You’ll receive a confirmation email with all the details you need.

Bring images of dresses you love, your bridal accessories if you already have them, and an open heart ready to fall in love with your dream dress.

Yes, we encourage you to bring your closest family or friends! Due to space limitations, we kindly ask that you limit your party to you plus 3 guests (total 4).

We have a range of sizes up to 32, ensuring every bride can find their dream wedding dress.

Yes! Trunk show attendees will have access to an exclusive 10% off purchase only available during the event.

The collection varies in price to accommodate different budgets, typically ranging from $1,500-$2,700. Our team is happy to help you find the perfect dress within your budget.

Appointments are 90 minutes long, providing ample time to explore the collection and try on dresses.

We’re excited to meet you and help you find your dream wedding dress!